The World’s more than 50% of the population is on Social Media in today’s time. It is hard you find someone who doesn’t use Social Media.
80% of social media users open their social media after wake up and check social media before going to sleep.
But as a business owner, it becomes sometimes difficult to find the best social media platform. Actually, if you are a business then you should be on most of the social media platforms, but you should choose one social media platform as your primary one.
Each social media platform has its own pros and cons and generates different results for different types of businesses.
And this blog post will help you in finding the best social media platform for your business. So without any further delay, let’s get started.
Criteria for Selecting the Best Social Media Platforms For Your Business
There are several criteria that you have to keep in mind when you are finding the best social media platform for your business.
So let see these criteria’s one by one.
#1 Choose platforms where your audience is located
This is the first and the most important criteria to select the best social media platform for your business.
For this you have to clear, what exactly is your target audience. And then you have to check out the type of audience you are looking for, which is available on which platform.
Because until that social media platform does not target your audience, then every effort of yours is useless.
#2 Choose platforms that are specific to your content type
When we talk about the content, then there are two types of content, one is macro content and another is micro-content.
Each social media platform based on any of these two types of content. Instagram is mostly used for short-form content, while YouTube is popular for long-form content.
There are four types of content popular on social media platforms-
- Audio
- Video
- Image
- Written Content
Facebook is best for short form video and written content.
Instagram is best for short form video and image content.
YouTube is best for long form video and audio content.
Twitter is best for short form written content.
LinkedIn is best for both short and long form written content and short form video content.
Spotify and Apple podcasts are best for long form audio content.
This list will help you to choose the best platform according to the content you want to publish online.
#3 Limit the number of social media platforms you choose to be on
Don’t just go for each and every social media platform in the starting. Starting with 2-3 social media platforms and 1 as your primary.
Focus on these platforms and build your online presence over there and when you create a good follower base over there then go for another platform also.
Because each social media platform requires time and effort. And you can’t work on each one simultaneously.
So keep these 3 criteria’s in mind before choosing the social media platform for your business.
Conclusion
In this blog post, you will learn about how you can choose the best social media platform for your business.
If you find this blog informative then share this with others also.
Coteriesoft is the best digital marketing company in Lucknow. If you require social media marketing services then you can connect with us at any time.
