Google John Mueller said press releases can be treated differently from other types of content in search results.
Google tries to distinguish press releases from other types of content and can treat them differently in search results, the search word advocate John Mueller.
This topic was discussed during Google Search SEO Hangout Central Recorded on February 19.
Seo Michael Lewittes mentions to Mueller that he regularly sees news outlets including press releases and ranks above the original source.
Sometimes the original source is an organization that has a good reputation such as the Associated Press or Reuters.
Lewittes asks how news outlets can republish the same information and rank above these sources?
In response, Mueller said it might have something to do with how the process google press process. He shares that they can be handled differently from other types of content.
Google Mueller John Mueller on a press release in search results
Mueller said Google tried to recognize situations where the same article was republished and tried to treat “accordingly” in the search.
“It’s hard to say. I think in many cases we try to recognize the situation where the exact same article is published back and then to treat that according to the search by showing the original or that might originate.
But there are many cases where we cannot recognize it completely. And sometimes this problem – this content is here but someone also writes about the same topic elsewhere – and then we have two points of view.
I don’t think something is technical or whatever happens there where it is like – if a repeat here then we just take it.
But every time you have content that is synched can occur that our system does not realize that we have to show this version instead of another version. “
Seo Robb Young joins a conversation and tries to attract more information from Mueller about this topic.
He clearly asked if there was a difference between press releases and other types of content. In Google’s estimation, that is.
This is where Mueller said Google tried to recognize a press release from other content. Understand that press release is a reduced content published on many sites.
Without being too specific, Mueller said Google acted “accordingly” with an understanding that press releases will be published elsewhere.
“I think to a certain extent we might try to recognize press releases and understand that this content is only republished in many places and trying to act accordingly.
But instead, it’s just content. It’s like if I wrote a blog post or news article, basically a piece of content for us. “
Mueller then proceeded to offer insight into how press releases were treated on Google News.
He is not sure whether Google News treats a press release differently from the search results. However, at one point, Google News did try to understand when several sites were writing about the same topic.
“I don’t know whether Google News does something a little different from web searches in that matter. So it might be something that is played there.
I know from some of the old Google books back where, in the early days of Google News, they definitely try to recognize the situation where people write about the same topic, or write with the same content, and try to understand it for This topic or this article is more important than other topics.
But in the web search, most of these problems are different HTML pages and we find content there and we try to index it. “
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