Have you ever done outsourcing Building Link? How do you like that experience?
To be honest, mine is terrible. Let me share my story.
When I have a typical 9-to-5 job as a marketing director in Semrush, we make a decision to get more links from top resources in our segment.
We finally hired agents to help us build this link. This agency bills us $ 13k a month, but, unfortunately, high prices are not the same as quality.
They were unable to write something meaningful, not to mention publishing their content on trustworthy industrial blogs. What makes everything worse is the fact that I took them on board.
Needless to say, we stopped working with this agency. We decided to try another, thinking that this time would be on our side.
Well, we are wrong. Although the second agency collected us almost three times less and promised the quality of premium quality with extraordinary links and star results, the results were disappointing, to say the least.
We finally got a link from irrelevant content published on the site that wrote about everything, out of ten best sex positions to the main guide about cleaning your toilet.
Silly might be heard now, at that time, I didn’t feel amused.
The two failed efforts at the Outsourcing Building Link left me convincing in two things: getting a high-quality link is the work that must be done internally, and outsourcing only pouring money.
Fast forward to now, and I can honestly tell you that my opinion about outsourcing has changed.
Because of these two poor scenarios with outsourcing, I switched from working to Semrush into a freelancer, and, when the amount of work began to grow, I launched an agent for making my own link, Olympus Digital.
When I get more experience in this field, I began to realize why our efforts at outsourcing failed were very sad.
At that time, I did not know the strap of the acquisition of the link. We don’t think ahead to set strict requirements to prevent us from getting a link from low-quality sites.
Thus, when I was trying to try, I gathered some unique insights about the pros and cons of outsourcing link-making.
Today, I want to share this insight with you so you can better understand which option is right for you – to hire an agent or in-house link builder.
When is outsourcing the right choice for you?
This is my perspective as the owner of a link-making agent.
The majority of our clients come to us because they do not have the time or resources to form the process of developing a decent link.
Most of the time, their current focus shifts towards several other business goals, but they still understand the value of the link and have several pages that try to rank well on Google.
Usually, ideal clients, know what kind of page they want to push through the link, and they understand how SEO works.
In most cases, they have an SEO team that has a lack of resources to step into the link building, so they are looking for someone who can help them get several juicy links.
So, in the end, our clients pay our knowledge and experience.
But there are also other reasons why companies can choose to outperform the construction of links to agents who are contrary to hiring in-house specialists.
1. If you employ a carrying link that is experienced too expensive
The first reason for outperforming the link building is in recruitment fees.
According to Glassdoor, the average salary of the junior level link builder is around 30-40K, while those who are very experienced will seek annual salaries estimated at around 100 thousand USD.
As for hourly rates, the lowest is $ 13, while a specialist making a more experienced link expects you to pay $ 16 per hour.
Besides salary, you also need to consider other points. For example, specialists in making in-house links You will also need content developed specifically for the purpose of making links, which should have separate budgets themselves.
In addition, to do work correctly, they need to have access to backlink analysis tools, such as Ahrefs (costs $ 99 / month), Semrush (also $ 99 / month), MOZ (starting $ 99 / month), and starting at $ 300 / month).
All in all, you have to pay for these tools, which themselves will cost around 6k a year.
2. If you need to immediately get a link
The biggest difference between hiring builders in-house vs agency links is the speed of obtaining relationships.
Usually, an agency already has a trying and tested link-making strategy, while the Builder of In-House links still has to develop it.
In my opinion, this is the biggest reason why our clients choose fellow links to build links and us.
We have a process of building established relationships, but most importantly – we have developed meaningful relationships in the industry and certain niches.
So, in some cases, it doesn’t take longer than a few minutes to secure a link.
3. If you need help to educate your team on how to build a link in the right way
Exchange of knowledge and experience is another reason for outperforming link building. It’s clear why I outsourced several tasks and worked with those who had substantial expertise in the area where I felt insecure.
Paying for knowledge is the best way to spend money, especially if you lack time. For example, I understand how long I will learn before I can do my own technical SEO, so I prefer to hire someone to help me with it.
And, while we work together, I will take this opportunity to increase my knowledge too.
For this right reason, we have several contractors on our team who are working on other projects, but they are happy to share their unique strategies and approaches with us.
It’s like a fresh breeze – their experience gives us a new perspective to build a high-quality link.
4. If you want a link that will bring you age to get yourself
Again, this is all about connections and how well you can build relationships with them. If you don’t have a strict circle of partners, you cannot expect quick results from efforts to build your link.
Usually, the best link-making agent already has a great partner network. However, it is still very important to re-examine that agency operates in your niche and has several meaningful connections.
5. If you need to increase your current link making efforts
Sometimes the brand realizes that making links can be a good strategy for them, but they may not fully understand how to approach it, considering the specific industry and their niche.
If this is your case, the agency will help you choose the right angle and review the need for making your current link objectively.
Other pain points that make our clients ask for help we are building relationships with troubled targets. On some pages – commercial, for example – it is difficult to build links in organic ways.
In my blog post recently, I talk more about the topic of building a link to commercial pages and some examples of how it can be done.
But if you struggle by getting a link to several pages, you can outsource this task to the agent, who will find the right way to overcome these difficulties and overcome them.
Conclusion
In this blog you learn about the When (and When Not) to Outsource Link Building.
If you find this blog post informative then share this with others also.
Coteriesoft – Best digital marketing company in Lucknow. If you want any type of digital marketing services then you can connect us at any time.
