Feeling lost with all changes in social media this year?
Questions that flood your head now may include:
Why does Facebook work differently?
Should I be in Clubhouse?
What is the Twitter room?
With so many platforms and social media features now available, it can be excessive to determine which opportunity is optimal for your business growth this year.
We have you.
Let us discuss changes in platforms and updates that will drastically affect the world of marketing this year, then trace into the opportunities for new and new social media marketing that you want to have on your radar.
Changes to Facebook That Dramatically Affect Marketers
At present, there are more than 4.66 billion internet users in the world and from them, more than 3.81 billion have social media accounts.
Social media is a massive channel to do and market your business.
And from all available social platforms, Facebook is still a pack leader.
However, 59% of the world’s social media users are on Facebook.
To stay on top of your marketing games, see the latest Facebook changes, your business can dramatically affect your marketing results.
Change #1: Customized News Feed Priority in Facebook
Facebook users can now set a preference to control which contacts they see at the top of their newspaper.
This means that you have the power to distinguish yourself from your competitors and increase visibility among your audience.
Develop a marketing strategy that provides consistent and valuable content that builds trust, sets you as an authority, and strengthens customer loyalty.
When people look forward to your posts and want to hear from you, they will prioritize updates and position you at the top of their feed for increased visibility.
Change #2: Narrow the Scope of Your Audience for Facebook Ads
Your social media contact may not all fall into the same targeted segment.
By adjusting your audience demographics, Facebook lets you target your audience more specifically and provide the most relevant information for them.
Outside of age, gender, and geography, consider the interest and history of previous purchases.
Targeting your audience helps you send the right message to the right person at the right time.
When consumers receive reasonable information, they feel valued and your content is more likely to get a positive response.
This increases involvement, creating a more personal customer experience, and further helps build customer trust and loyalty.
Change #3: “Call Now” Feature on Facebook Ads
About 51% of internet traffic comes from cellular devices.
That happens, it only makes sense that most Facebook users access their accounts while traveling.
Facebook has added the “Call now” button for advertising.
Now, someone can walk down the road to see their phone, see your ad on Facebook, and contact your business by pressing the button.
Create content that encourages traffic to your business.
An ad that reads, “Before you go home, swing for our special specials. Contact now for details!” Can persuade people to visit your location as they have traveled around the city.
Change #4: Facebook Cover Image CTA
One of the first images seen by people on your Facebook page is your cover photo.
Facebook now allows business to use the image to attract the eyes of visitors to the call-to-action button located just below that space.
From registration registration to shop now, customers can convert from your Facebook cover image by clicking the button.
This feature is easy to use and also provides administrator metrics to track how often the button is used and how effective for your business.
If you haven’t done this yet, open your Facebook page settings and add this feature today.
Conclusion
In this blog you learn about the New Social Media Marketing Opportunities for Engagement & Growth.
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