For some time now, marketing experts have debated whether to invest in writing content for Google or social media. Most companies employ SEO agents to expand their business through content marketing without realizing social media potential.
On the other hand, some businesses only rely on social media to grow their audience without utilizing SEO. But in terms of purchasing intention, Hubspot reported that 71% of people rely on social media recommendations before making a purchase.
At the same time, 61% of people use search engines to examine a product before buying. This data makes it difficult to make decisions. So let’s crush and analyze the two strategies to find out which ones offer better profits.
Target your specific audience
Investing in writing content for social media and Google can both be useful if you have certain viewers in mind. That’s how you can get sales, traffic, and relevant involvement. And it’s easier to find your target audience on social media than using search engine optimization (SEO).
The reason is quite simple: every social media platform is equipped with its default target audience. You can use it as a guide to finding the right audience for your product or service.
Data on the Pew Research Center above reveals how you can find your target audience using demographics. It also shows the type of conversation they might talk about and how your brand matches such discussion.
However, when you invest in writing content for Google, that is, organic SEO, you target people based on the conversations they plan. And not necessarily the platform they have used.
In other words, organic SEO focuses on deep research and a broad understanding of keywords that people look for in search engines.
Although it may seem unnecessary, it can help you create a more conclusive profile of your ideal customer. It can also help you identify their online habits.
Key Takeaway
Targeting certain audiences through marketing social media content depends on personality.
However, organic SEO depends on behavior to develop better ideas about who is interested in your product or service.
So, you can use social media to find the right audience for your business. When you find your audience, you can use keyword advice tools and quality content to attract certain audiences.
Efforts needed
Social media marketing requires a commitment to creating quality content and constant posts. It also requires adequate planning and social media management tools such as buffers to schedule posts easily.
The tool allows you to post, schedule, and monitor it. However, as you know, the age of posting short social media. And that’s why it is necessary to post on a consistent and responsive base of as many comments as possible.
Even though the tool has made it simpler, it still needs more effort to see the results.
But investing in writing content for Google can take about six months before you can see the results. And it requires regular efforts.
Key Takeaway
When organic SEO is done correctly, you can get more conversions and can require minimum effort. However, you might need to try more on social media. If you succeed, you can significantly increase your brand awareness.
Content-type
Content is very relevant in organic social media marketing and SEO (Writing Content for Google). There has been a debate about the type of content that is suitable for organic SEO and social media.
According to Hubspot, long-term performing content is better for SEO. There are no minimum length requirements for official blog posts. However, Yoast suggested 300 words, at least.
That said, according to HubSpot research data, writing longer content must be a rule, not an exception.
Social media posts are generally shorter and optimized depending on the platform you see online. They are also less technical compared to content on the web, such as case studies or blogs.
So the marketing of social media and organic SEO depends on a completely different type of content. However, they both depend on each other to have a maximum impact.
For example, infographics posted on Facebook can link to its long-term content on the site. And it can increase traffic to the website.
Another relevant factors to consider in terms of content are user involvement. Let’s take back the previous example. More and more people share, comment, and retweet infographics, which will increase traffic to the website.
You must focus on directing more traffic to your web content through your social media platform. And optimize them for search engines.
Key Takeaway
If you want the best results, you must combine social media tactics with organic SEO. You also have to invest in writing content for Google and optimizing any blog posts for search engines.
That is, utilizing long-tail keywords, meta tag optimization, image optimization, etc. You also need to apply the best social media strategies to get higher involvement in your content.
Urgent products and services
Does your business provide products and services that need to be urgent?
Often, people are looking at Google to find the products or services they need. For example, when your AC stops working, you search Google for repair services, right?
If you are a company that provides emergency services, you must prioritize rankings on Google for keywords related to your business. Ideally, if you can rank on the top three results, you will get enough clicks.
Through it, you will get high search traffic to your site, which will generate better sales.
So you don’t need to invest money for social media ads when your consumers are looking for your services on Google.
Key Takeaway
Find out where your customers are looking for your products and services and invest in that area. If you offer urgent products and services, you need to invest in organic SEO.
Write content for Google or Social Media: Which is better?
Should you invest in writing content for Google or social media? The truth is that both have their advantages and disadvantages. That’s why it’s important to ask this important question:
⦁ Can I identify my niche?
⦁ What opportunities are in my niche?
⦁ What is my target audience needed?
If you already have a fair amount of traffic to your website, you must focus on your social media efforts. Through it, you can increase your brand awareness. It can also be an effective strategy to handle negative feedback on your product or service.
On the other hand, on the contrary, it’s equally important. If you have substantial traffic on your social media platform than your website, you must invest in writing content for Google.
As stated earlier, you also need to consider the duration with which organic SEO and social media produce results. Writing SEO content takes longer to apply. But effective SEO strategies can increase your rankings for years to come.
But content for social media tends to go viral very quickly. If you are lucky, the exposure and reputation you get for your brand can be extraordinary. However, because of the nature of social media, your popularity can decrease as soon as possible.
Even still, the period where the hype can still be enough for people to remember your brand.
Now, even though you don’t pay Google to rank your website, you might need to rent an SEO expert.
Conclusion
In this blog post, you will learn why should you invest time in writing content for Google and Social Media.
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