The customer relationship management system (CRM) can help real estate agents remain organized and succeed in managing the relationship between property sellers and buyers. 45% of CRM buyers are in the real estate market, consultation, or insurance, and the biggest percentage – 21% – are in real estate.
Real estate CRM software allows real estate agents not to waste time searching for information needed in various spreadsheets or emails, because everything is stored in one place.
This software helps capture data on new real estate leads, manage property sales pipes, automate worldly tasks (input data, follow-up emails, etc.), and streamline transactions.
According to the survey, 96.2% of brokers and 94.6% of real estate agents claim that using the CRM system increases their productivity. Here are some Features of CRM key real estate agents and brokers looking for:
- 360-degree view of prospects, directives, and customers (purchase history, communication, email paths, etc.)
- Real estate leader management.
- Contract management and transactions.
- Pipe sales management.
- Real estate reporting, etc.
Top 3 real estate customer management software
1. Microsoft Dynamics 365 Sales
Microsoft Dynamics 365 sales offer your real estate agent a set of advanced features, including sales playbooks (creating beneficial property sales or scenarios related to rentals to follow real estate agents), making personalized sales proposals (based on customer data and online search), analytics Predictive, and more.
The AI-Powered sales insight feature captures all relevant data on customer activities (purchase transactions, apartments previously rented/purchased, etc.), identifying and prioritizing opportunities to turn it into closed offers, and suggests the next best action to make it (eg, Schedule Open House Events.).
Limitations:
A number of limited integration with third-party applications.
Price:
Professional edition – $ 65 / user / month.
Enterprise edition – $ 95 / user / month.
Sales insight – $ 50 / user / month.
2. Salesforce Sales Cloud
Among the main features of Salesforce Sales Cloud for real estate agents are the main generation and lead tracking, event scheduling, task monitoring, contract management, etc.
It is also possible to track property status and availability and measure KPI real estate agents. CPQ tool helps your agent making templates for making proposals and allows automatic cost estimates.
Limitations:
There is no deployment option in place.
Limited customization capabilities.
Price:
Essentials edition – $ 25 / user / month (billed every year).
Professional edition – $ 75 / user / month (billed every year).
Enterprise edition – $ 150 / user / month (billed every year).
Unlimited edition – $ 300 / user / month (billed every year).
CPQ – $ 75 / user / month (billed every year).
CPQ Plus – $ 150 users / month (billed every year).
3. Pipedrive
Pipedrive CRM is specifically designed for real estate agents and teams. Pimpooster tool allows agents and brokers to produce and manage leads from a database of 400 million profiles based on certain criteria (location, position, etc.).
Leadbooster also has a chatbot that can be used, eg, for your potential customers to find an open house quickly.
Thus, when a visitor navigates through your website, Chatbot asks them in which districts they want to live.
Based on their answers, Chatbot shares a list of properties in the area and tells them that your real estate agent holds an open house on one of these properties. If customers are interested, Chatbot can offer them to contact a broker who manages the open house.
Limitations:
There is no deployment option in place.
A limited number of templates.
Lack of contract management features.
Price:
Essentials edition – $ 12.50 / user / month (billed every year).
Advanced Edition – $ 24.90 / user / month (billed every year).
Professional edition – $ 49.90 / user / month (billed every year).
Enterprise edition – $ 99 / user / month (billed every year).
Leadbooster – $ 39 / company / month
Conclusion
In this blog you learn about the 3 CRM software for real estate agents to improve your productivity and sales.
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