Automation is the future. Setting automation helps a lot for any business and in marketing it saves a lots of time and money.
Using marketing automation we can set the automated emails and automated social media post or post scheduler.
80% of marketers claims that marketing automation helps their business to grow.
Top marketing automation platforms to choose from
1. Dynamics 365 Marketing
Features offered by Dynamic 365 Marketing:
- Customer Segmentation – we can divide the customers here on the basis of their behavior, demographics, interests, etc.
- Multi-channel campaigns – You can create automated email campaigns, dynamic landing pages, social media campaigns, etc.
- Event Management – This will help you to automatically capturing event-related information (attendee registration, event broadcasting and final analytics, ROI evaluation). And you can also demonstrate all the event-related information in the form of dashboards.
- Analytics – tracking KPIs of all marketing activities and providing insights into customer behavior.
Limitations: Limited number of integrations with third-party products.
Pricing:
- As a standalone app – $1,500 per user/month for 10,000 contacts.
- As an add-on to the suite of Dynamics 365 apps – $750/user/month for 10,000 contacts.
2. Salesforce Marketing Cloud
Features offered by Dynamic 365 Marketing:
- Audience Studio – In this, you can automatically capture customer data across various touchpoints (emails, social media, phone calls, etc.) to enable customer segmentation.
- Interaction Studio – It also providing automated recommendations to marketers on the best actions based on the acquired data.
- Email Studio – You can customize email templates, launch targeted email campaigns, perform A/B testing and check email analytics, etc.
- Social Studio – It helps in developing a successful social media profile by creating engaging content, communicating with customers, and launching automated promotion campaigns.
Limitations: Separate pricing packages for marketing automation tools.
Pricing:
- Email, Mobile, and Web Marketing suite starts at $400 per org/month for the Basic edition (billed annually).
- Social Studio starts at $1,000 per org/month for the Basic Edition (billed annually).
- Audience Studio starts at $18,000 per org/month for the Basic Edition (billed annually).
3. HubSpot
- Email marketing management – Hubspot helps in creating automated email marketing workflows in the drag-in-drop editor, executing A/B tests to determine which message has a better reach and conversion strength.
- Landing Page Builder – You can also create landing pages that automatically change the content based on customer behavior, without development efforts.
- Social media management – It also helps in composing and scheduling posts, using HubSpot’s recommendations on the best time to publish the posts, measuring customer engagement on social media.
Limitations:
- The limited number of customization capabilities.
- The limited number of event management features.
Pricing:
- Starter Edition starts at $50/month.
- Professional Edition starts at $890/month.
- Enterprise Edition starts at $3,200/month.
4. Mailchimp
- Email management – customizing email templates via drag-and-drop builder, creating targeted email campaigns, etc. Send Time Optimization feature (AI-powered tool determining when your contacts are most likely to engage) allows you to automatically send emails and monitor their open rates and clicks.
- Creative Assistant – AI-powered design tool, which can create a selection of designs based on your brand colors, fonts, etc.
- Next Best Action – AI-powered tool comparing marketing campaign performance with other businesses of similar size, industry, etc. It automatically provides suggestions based on this comparison to improve marketing campaign performance.
- Subject Line Helper – an ML-powered tool to automatically recommend subject lines that can increase open rates and engagement.
Limitations:
- Designed for small businesses only.
- Lack of event management features.
Pricing:
- Essential Edition starts at $9.99/month (for up to 50,000 contacts, 3 audiences included).
- Standard Edition starts at $14.99/month (for up to 100,000 contacts, 5 audiences included).
- Premium Edition starts at $299/month (for 200,000+ contacts, unlimited audiences).
Conclusion
In this blog post you will learn about the Top 4 Marketing automation tools that can help in business growth.
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