Instagram is updating itself regularly by adding new features to it.
In the starting, it was only the photo-sharing platform, in which if you share the photo then another person can see, like share, and comment on that photo.
But now you can do so many things on Instagram. In today’s time, it was the most popular social media platform.
So let’s see what are these new features added by Instagram in 2021:
1. Reels
Reels is the most popular currently. Instagram launched this new feature after the ban of TikTok in India.
Instagram is also promoting their reels feature. So if you are using Instagram then you must try reels.
Actually, Reels come in 2020 on Instagram. But in 2021 it has one new feature added, and that feature is shopping.
Now you can also do shopping while watching reels.
Creators have the option to add products in their reels videos and when someone watches those reels then they also see the products and buy.
2. Instagram Shopping
As I talk above about the reels shopping. This is different than that.
Instagram shopping is a new feature in which you can do the shopping on Instagram without leaving the app.
When you upgrade your Instagram app, you will see the small bag option on the bottom right side.
When you click on that you will see the products, that you can buy. And the best thing is you don’t need to leave Instagram to buy that product. You can do the payment on Instagram itself.
3. Instagram Guides
This is also the latest Instagram feature, but not too popular. Because Instagram is not focusing on promoting this feature.
But according to me, this is one the best feature of Instagram.
If you are the creator then you can make the collection of all your particular type of content, which is related to a particular topic, and convert them into a guide.
When users click on that guide they can get the content of the same topic easily, without searching for it.
This feature is best for both user and creator.
4. Instagram live
The Instagram live feature is one of my most favorite features. In this you can film yourself with the selfie camera and your followers can see you live.
This is very helpful if you want to talk to your audience and do the Q&A. And people also like to view the live videos instead of the recorded videos.
But what is new in that, because live is a old feature.
So let me tell you. Now you can go live for around 4 hours. Isn’t it Amazing?
And people can see all the live videos under the Live Now section, which is introduced recently.
And one more thing here is, your live video can live for 30 days in archive.
5. Keyword Search
Now, this is the biggest Instagram update for 2021. And this can also be a game-changer for creators.
Before this, people can find the posts by searching the hashtags. If you don’t include the hashtag, then your video will not show for that particular hashtag.
But now users can search by keywords. Yes, if your content like account bio or posts description contains those keywords then your post will show in the search result.
This will be something like Google search.
Conclusion
These are the 5 major updates from the Instagram side for 2021. Now let’s see what more Instagram will bring in 2021.
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